SM is an umbrella term that encompasses the technologies and the activities that people use to share experiences, ideas and information with each other. The term is still evolving. The term SOCIAL MEDIA most often refers to activities that integrate technology, social or human interaction, and the construction of words, pictures, videos and audio better known as user generated content an example of UGC would be videos on YouTube.Social media can take many different forms, including Internet forums, weblogs, wikis, podcasts, pictures and video. Technologies include blogs, picture sharing, vlogs, wall postings, email, instant messaging, music sharing, crowdsourcing crowd outsourcing, and voice over IP, to name a few.SMM is where you use social media networking and user generated content platforms to promote a product, service or content.
SMM typically involves creating and participating in a conversation with the target audience, rather than blatantly advertising to them.SMM can also include creating and promoting viral content that is meant to be shared by users. Many marketers are not comfortable with the lack of control over social media but when approached properly, social networks can be extremely effective channels for building product evangelism, reputation management or corporate branding. Valuable users are your best friends. A valuable user can be determined in many ways they may send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter what their doing, if it benefits you, your site, or your service you need to reward them. This could be by sending a personal message thanking them for their dedication. Other ways to reward your valuable users is to create reward systems, advertise for them or promote their efforts on your homepage.
With Social Media Optimization you can participate by joining on the conversation about your topic or targeted keyword. Simply posting articles and sharing content is not going to keep the buzz going. You should continue to share information on other websites. This participation will share your knowledge with more people. One way to do this is to find people that are blogging on your topic and to give input on the conversation. Also, participate in forums or other social groups that are discussing your topic.
Read comments on your articles, videos, and audios and respond to them.Social media marketing is about sharing content or information. Not everyone is interested in your topic, so be sure to do your marketing research and post your information and knowledge where it will be understood and appreciated.This will in turn have them coming back for more useful content. If this happens, then you know that your social media optimization is successful.